Journal of Information Technology Impact

In today’s fast growing digital environment, firms are keen that their strategies should take advantage of the Internet’s capacity to access, organize and communicate information in fractions of cost involved before the Information and Communication Technology (ICT) revolution. Considering the vital role of strategic planning to business success, this paper proposes a path analytic framework to study the effects of ICT-driven strategies on economic performance. The theoretical framework identifies key qualitative factors for analyzing economic performance together with appropriate quantitative methods for providing useful measurements of these factors. Many of the e-business studies on gaining competitive advantage can be seen as specific instances of applying this framework-model for which this paper provides an empirical test for 202 e-firms operating in Greece. The maximum likelihood estimates of the model confirm a strong dynamic relationship between economic performance and ICT-driven strategic planning.